“TikTok made me buy it” has to be one of the most searched-for phrases on the internet, and for good reason. What started as a platform for dance challenges has transformed into a global powerhouse of beauty trends and product recommendations.
Let’s look at some of the most memorable viral skincare moments on TikTok and the products that skyrocketed in popularity as a result.
La Roche-Posay — Cicaplast Balm B5
I can’t remember a time when the La Roche-Posay Cicaplast balm wasn’t popular, but social media has taken it to a whole new level. Look it up on TikTok, and you’ll find it’s loved by influencers, dermatologists, and sensitive skin girlies alike.
Its popularity on TikTok stems from its remarkable skin-soothing properties and versatility.
The Cicaplast Balm B5 hydrates and repairs cracked, chapped, and irritated skin. It’s made from good ingredients like vitamin B5 to soothe your skin, shea butter to protect it, and madecassoside to hydrate, calm, and nourish your skin.
Users rave about the balm's effectiveness in both summer and winter, praising its ability to address post-breakout skin and combat dryness. The only thing people don't like is that the tube is small and runs out quickly.
Fresh — Rose Deep Hydration Moisturiser
The Fresh Rose Deep Hydration Moisturiser is not only TikTok famous but was featured at the SheerLuxe beauty awards in 2023 as a SheerLuxe favourite. This recognition from a respected beauty authority made more people trust and like the product even more.
With ingredients like rose water and damask rose extract, it’s quite possibly the best moisturiser for anyone who wants to cultivate a strong and well-nourished skin barrier. Another thing that makes it unique is its time-release technology, which creates a kind of web on your skin that slowly releases moisture over time, creating intense, lasting hydration.
Paula's Choice SKIN PERFECTING 2 BHA Liquid Exfoliant
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant is another viral sensation that’s absolutely crushing it on #SkincareTok. This product is designed to gently clean out pores and reduce excess oil without drying out your skin.
The main ingredient, salicylic acid, works to clear away dead skin cells, which can help reduce the appearance of blemishes, redness, large pores, and fine lines. The product also contains green tea, which can help calm the skin and protect it from environmental damage.
Many users find it to be effective yet gentle, which means it’s suitable even for those with sensitive skin. It's not meant for daily use, though — using it a couple of times a week is usually enough to help maintain clearer skin.
CeraVe — SA Smoothing Cleanser
CeraVe is huge on TikTok, with its SA Smoothing Cleanser garnering millions of views on the platform. Developed in collaboration with dermatologists, this cleanser is formulated with essential ceramides, salicylic acid, and hyaluronic acid. This powerful combination gently removes impurities while maintaining the skin's natural barrier, making it particularly effective for those with Keratosis Pilaris.
The cleanser's popularity on TikTok can also be attributed to its versatility. People like that this product can be used on both your face and body and that it gently cleans without irritating your skin. The cleanser is also affordable, meaning it works well and will save you some coin!
Dieux Skincare — Instant Angel Face Cream
Another brand that pops up on TikTok constantly is Dieux Skincare and this is probably due to its focus on gentle, active ingredients backed by clinical results. The brand's Instant Angel face cream, in particular, has garnered rave reviews and a dedicated following on the platform.
What makes Instant Angel stand out is its skin barrier-supporting formulation. Developed by a team of skilled chemists, this face cream boasts a blend of phytosterols, free fatty acids, peptides, ceramides, and other nourishing ingredients. The result is a product that offers lasting hydration while reinforcing the skin's natural barrier.
TikTok users have fallen in love with Instant Angel's silky texture and its ability to moisturise without leaving a heavy residue. The fragrance-free formula is also appealing to those with sensitive skin, while its gender-neutral packaging has broadened its appeal.
Users say it helps with dry, flaky skin and makes their skin look clear and glowy. It also works well with other products like sunscreen and makeup. Of course, it doesn’t hurt that Dieux Skincare is honest about what's in its products and focuses on things that really work. We can all get behind a brand that delivers on its promises.
Trending Up!
With millions of users sharing their skincare routines and holy grail products, it's no wonder that TikTok has become a reliable go-to source for discovering new skincare must-haves. Each product featured here has something unique to offer, whether you want to soothe sensitive skin, get a sun-kissed look, or deeply moisturise.
